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Artificial intelligence (AI) technology has made it easier to create convincing scams. From AI-generated phishing scams to voice cloning, the tricks are evolving, but you can still protect yourself. Below are some ways to recognize the signs of a scam and stay safe.

1. Detecting AI-generated email and text scams

• Watch for unnatural or overly formal language. AI-generated scams may use awkward phrases or language that seems just a little too polished. Stay cautious if the message feels off.
• Understand that AI is getting smarter. As technology advances, scams might become harder to detect, so it is important to stay vigilant.

• Be suspicious of any unsolicited requests for information. Remember, your bank will never send you an email, or call you on the phone, asking you to disclose personal information such as your password, the one-time passcode to access your account, credit or debit card number, or your mother’s maiden name. Even if the text or email looks legitimate, requests like these are tell-tale signs of a scam.

2. Detecting AI voice-cloning and video scams

AI can clone voices and images from public videos, using them to impersonate you and request money or sensitive information from your friends and family. Alternatively,  your friends and family’s voices and images could be cloned to try and trick you into believing they need money. 

• Watch for abnormal speech patterns. AI-generated speech may sound formal or too precise and there could be long pauses between sentences or in responses.

3. Remember the common signs and tactics

Even though scammers have new AI tools, their core tricks are the same. Here’s how to recognize common scam tactics:

• Fear as a motivator: Be wary of threatening emails, calls, or texts that push you to act quickly.
• Urgent requests for personal info: If you receive urgent messages asking for personal details, pause. Verify the request before responding.
• Too-good-to-be-true offers: Avoid sharing login credentials, even if the offer seems irresistible. Scammers use AI to create realistic websites and apps to steal your data.

4. How to stay safe online

• Protect your devices. Keep your antivirus and firewall software updated to defend against malicious attacks.
• Slow down and think. AI allows scammers to craft personalized, convincing messages. Take your time and verify requests before acting.

• Seek advice if you're unsure. If a message feels intimidating or urgent, don’t act immediately. Reach out to a trusted friend, family member, or advisor for a second opinion before responding.
• Report scams. If you ever suspect you have been targeted by a scam, it is important to report it right away. Doing so helps keep you safe, protects others, and makes it harder for scammers to succeed.

• Report to the Canadian Anti-Fraud Centre (CAFC) The CAFC collects reports on all types of fraud and scams. Use the to report online.
• Report to your bank - If you have shared financial information or sent money in a scam, contact your bank or credit card company right away. They can help stop transactions and secure your accounts.
• Report Spam Texts by forwarding to 7726 (SPAM) - You can report spam easily and for free by forwarding it via text message to 7726 (SPAM). Doing so helps identify new types of spam messages and improve the filters used by telecommunications to block scam texts.
• Report fraudulent websites to the Competition Bureau - If you come across a fake website, report it to the , which helps enforce laws against misleading marketing practices.
• Report to Local Police - If the scam involves a large financial loss or serious identity theft, you should also report it to your local police department. Most police departments offer non-emergency fraud reporting either online or by phone.

Additional information and ways to report scams can be found in How to report scams in Canada: a simple guide.

AI scams may be becoming more sophisticated, but with these tips, you will be able to recognize the warning signs and protect your personal information. Stay informed, stay cautious, and trust your instincts.